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Profit Digest

What is profit?
This seems to be a ridiculous question to ask of business people, but is it? The wide open economic expansion of the 90s has caused business people around the world to rethink the rules of business. Not because of the expansion but the contraction which followed. Businesses began to reduce expenses in order to increase profits, which led to their vendors losing revenues, which caused them to cut costs, and the cycle continues in a downward spiral. You cannot count on current business to continue much less expand under the old rules. The costs of finding and developing customers is becoming horrendous, only to have that small percentage of success stop ordering.

Profit is the maximization of resources, through reducing costs, while receiving maximum potential revenues. The single largest resource expenditure, except for the product cost, is sales and marketing. This area continually expends resources, in both dollars and time consumption, without management being able to accurately track results. Management continually addresses manufacturing costs, product costs and labor costs but cannot accurately track sales and marketing.

In keeping with et al Associates' Mission Statement, "to increase your sales, increase your effectiveness, reduce your expenses and thus, substantially increase your profits ", we are proud to announce the formation of the "Profit Digest", a hosted discussion group focusing on:

  • Contact Management - Do You Really Know Your Contacts?
  • Relationship Management - Profits from Sales, Service and Support
  • Sales Automation - Work Smarter, Not Harder
  • Strategic Marketing/Sales - Planning for Profit
Developing Sales Campaigns Increase Sales with Less Effort
Getting New Clients Make More Contacts in Less Time
Satisfying Your Customers Improve Customer Service
Building Your Business Add Value To Your Business
Be More Focused and Productive Work Smart, Not Hard

Subscribers are free to post messages to the host at any time, either responding to someone else's post or beginning a new topic. Subscribers will receive the digest via e-mail whenever a sufficient number of messages have been received by the host.

You are invited to join our Profit Discussion Group. Please share your comments, experiences, questions and suggestions with us.